Eucerin Plus Intensive Care Lotion: Store Brand or Name Brand?

Product #4 - Eucerin Lotion:

Today I am reviewing Eucerin Plus Intensive Care lotion and how it compares to Wal-Mart's Store brand, Equate. Both bottles hold 16.9 FL oz and have identical ingredients with the exception of the added ingredient, sodium hydroxide, which falls at the very end of the ingredient list in the Equate brand. Ingredients are listed in order of amount in the product, from highest to lowest. Since this ingredient is at the end, the effect should be minimal.

To me, both lotions smell the same (relatively no noticeable scent) and go onto the skin the same. Both are effective at soothing dry skin and moisturizing for a long period of time, especially during these dry winter months. I believe there is no noticeable difference between these two products. As there is a big difference in price, I would choose Wal-Mart's Equate brand.

The Cost Comparison: Eucerin's Plus Intensive Care Lotion vs. Wal-Mart's Equate Intense Therapy Dry Skin Lotion (as of 2/12/11 at Wal-Mart):

Eucerin (16.9 FL oz) - 10.97
Equate (16.9 FL oz) - 6.47

A difference of 4.50!!!