Today I am comparing L'il Critters Gummy Vites to Target's Up and Up Children's Gummy Multivitamins. Both come in different sizes but I have the 190 count bottles. I have always purchased the L'il Critters but since our bottle is almost empty I picked up the Target brand to do a comparison and see if it is worth the savings. Both bottles are the same size and shape. The vitamins are the same colors and shape (little bears). Remember to keep these high up and out of reach of your little ones because these look and taste just like gummy bears. The vitamin and mineral content is identical. There is 1 gram less sugar though in the Up and Up brand which is nice. The ingredients are almost identical with a couple of minor differences as you get further down the list. Both use natural colors and flavors which is great. I really don't see much difference at all. They taste the same, look the same, have the same amount of vitamins and minerals and are almost the same when it comes to ingredients so therefore I would say Target's Up and Up brand is a great buy.
The Cost Comparison - L'il Critters vs. Target's Up and Up (as of 4/22/11 at Target):
L'il Critters Gummy Vites (190 count) - 10.69
Target's Up and Up Children's Gummy Multivitamin (190 count) - 9.24
That's a savings of 1.45! Well worth the switch, in my opinion.
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