Plastic Wrap - Store Brand or Name Brand?

Product #16 - Plastic Wrap:

Today I am comparing Glad's Cling Wrap to Target's Up and Up brand Plastic Wrap. Both come in 300 sq ft rolls and are in approximately the same size box. They look the same, however, the Target brand appears thicker than the Glad brand and the Glad brand seems to tear off easier than the Target brand. The most important test, I believe, is how they stick. This is where there seems to be the main difference. The Glad brand wins in this test. It just seems stickier. This is an age old battle and can be particularly annoying. While neither is perfect, I would choose the name brand as it is less annoying when attempting to stick to a container of food.

The Cost Comparison - Glad vs Target's Up and Up (as of 5/1/11 at Target):

Glad Cling Wrap (300 sq ft) - 2.84
Target's Up and Up Plastic Wrap (300 sq ft) - 2.44

The savings are just not worth the hassle of wrestling with the store brand plastic wrap, in my opinion.